Cherple Cherps

Every innovator has a vision for how their technology can be used in life and in business. But how can innovators and technology firms still innovate during a global downturn? Recessions are not commonly seen as the best time for research and development, let alone innovation.  Many companies are struggling to survive and not all firms are willing to go out on a limb with something entirely different.

But the facts point to innovations in technology being a huge boon to reviving the economy; tech companies for years have been a crucial catalyst in difficult times and now is no different.  In fact, the US Bureau of Labor Statistics projects that 70% of all new jobs in science and engineering between now and 2016 will be in the computing fields.  Should this projection come to fruition, the best may be still yet to come.

While no one can predict with certainty how technology will change our lives, its certain that understanding the unfolding intersection between technology and society will help any innovator produce the best products possible.

Tech giant Apple, whose products have unified the most commonly used tech innovations of the past ten years, perhaps better understands the relationship between technology and society better then any other company. “Our most advanced technology in a magical and revolutionary device at an unbelievable price” is how Apple describes their new product iPad, which is a flat touch-screen computer engineered for the technology people have determined to need the most; web, emails, photo, and video.

As an innovator in its own right, Cherple has done a heck of a job harnessing the possibilities and practicalities of many aspects of mobile communication. Ever since the PC and the cell phone changed the nature of communication, Cherple has been linking the two via free two-way SMS.

http://www.facebook.com/pages/San-Diego-CA/Cherple/54280439385

http://www.bls.gov/

http://www.apple.com

This year people are going to hear this question less and less, “Is mobile marketing the next big thing?” Why? Well, because mobile marketing IS the big thing that is changing the way we interact with customers and how people interact with brands.  There are more digital mobile phones than televisions and PCs combined. The opportunities to engage consumers with brands using SMS are endless.

The number of text (SMS) messages sent within the U.S. on a monthly basis has grown by over 200% each year for the past 5 years and the median age of a text message “user” is 38 — making it the preferred method of communication for the masses, not just teenagers. Over 75% of the U.S. population owns a mobile phone and virtually all (over 98%) of mobile phones are SMS-enabled. Getting folks to join your mobile marketing list by texting in a special keyword in exchange for receiving discounts, special offers and the latest news have proven to be very effective in building databases for long-term customer relationships.  Just list how companies were scrambling to gather email addresses of their customers 10 years ago, the same phenomenon is happening now. You can either sit back and wait untill everyone BUT you has embraced mobile marketing or be a frontrunner and embrace it now. SMS is here and we all need to be taking advantage of it.

www.mobileworldcongress.com

Cherple on Facebook

Mobile Marketing Association

So, if having your very own Cherple t-shirt is a priority for the New Year, then you’d better be in Las Vegas Jan. 7 through 10 for the International Consumer Electronics Show. That’s where Cherple will be along with thousands of other technology companies, showcasing a plethora of smart and unique solutions to life’s many conundrums, such as how to communicate from a PC to any mobile device at no cost to the PC user (that’s exactly the conundrum that Cherple solves).

2010 will be the second year Cherples has made a CES appearance but most likely not the last. Cherple will be accompanied by its parent company Globaltel Media Inc., which is introducing another emerging technology product called Alirti™. Alirti™ technology gives simple texting a secure platform for critical data exchange from Web to mobile for a variety of solutions and industries. Images, video and other rich content can be sent from web devices to mobile without the need for specific data plans, mobile websites, or high-cost carrier premiums.

2010’s CES is sure to be a memorable one, especially after a year in which the word “economic depression” was used almost regularly to describe the state of affairs. Despite financial institution meltdowns and job losses across the board, many technology companies and solution providers saw continued growth in use and new users. Thanks to its ease of use and highly efficient PC to cell texting platform, Cherple use worldwide grew to include several new countries and saw regular domestic use increase as well. Alirti™, much like its sister product Cherple, is structured to solve simple solutions for wireless communication and data exchange.

So asides from getting that Cherple shirt, look for new solutions this year at CES.

http://www.cesweb.org/default.asp

http://www.cherple.com

http://www.alirti.com

If Cherple was expensive or complicated, people wouldn’t use it as much.  But it’s free and simple to use and that’s why so many people in more than 150 countries worldwide use Cherple. Wait, what? Yes, that’s right, Cherple is used in well over half the world’s countries. Actually, Cherple use is about 40 or so countries shy of complete global use. How did I come up with that number?  Well, there are a little over 190 countries on Earth and about 150 use Cherple, so doing a little 5^th grade math I came up with “40 or so”.

Why you say! Why do so many people in so many countries use Cherple? If I could explain all the reasons to use Cherple here in this one blog, then it wouldn’t be as fun actually trying Cherple for yourself and figuring out why its so popular. I’ll reiterate a few reasons below:

1) Cherple is the perfect tool to use in a recession. It’s free for the PC user! And yes, experts say we’re still in a recession.

2) Cherple is good to use when you can’t use your cell phone during work or school. Just be careful and don’t get in trouble.

3) With Cherple, you can type your text messages much faster that you could simply using your phone’s keys. Now who doesn’t like the ease and speed of typing with a full keyboard over the little keyboard on a cell phone?

4) With Cherple, typing is texting! PC-to-cell two-way texting chat sessions.

Look, forget Googling PC-to-cell texting services, you’ll just be disappointed by the plethora of service staking claims of “free PC-to-cell texting”. You don’t even have to shop the global market place for PC to cell SMS solutions. You just have to try or keep using Cherple to truly understand that it’s the most simple, most fun, most effective, truly free, the most simple, wait I just said that, the best all around service to use for fast, legit, and reliable PC-to-cell communication.

So why Cherple, why so many, why? Well…

Links:

www.cherple.com

http://www.facebook.com/pages/San-Diego-CA/Cherple/54280439385

The global market place is full of competition.  Companies in similar industries know the value of being distinct — of having something different from the other guy.  I recently discovered a few SMS PC-to-cell services that kind of do the same thing Cherple does.  To my disappointment, I was confronted with a few hindering and unattractive roadblocks that made these “Cherple types,” not as efficient nor easy as Cherple.

I’ve always been pleased with the way Cherple simply avails itself to the user without being a pain in the butt. To make some brief and simple observations about these “other” PC to cell SMS services, I’ve gathered the following:

One SMS service allowed me to send a message from my PC to a mobile device but couldn’t receive a message back — making it only one way, not two way, communication.  No good!

A few others wanted me to create accounts first before using.  Right, like I need more usernames and password to remember or as if I don’t have enough commercial emails flooding my email!

A few of the services had Web sites that were not very user friendly.  Some claimed to offer the best SMS services and promised me the world.  Don’t need the entire world — just need quick and dependable web-to-mobile solution like Cherple.

I love Cherple for PC to cell communication now more then ever.  It’s rather apparent, or better yet, rather obvious that Cherple’s ease of use and straightforward solution based SMS services excel all others. Cherple allows you to initiate action almost immediately.   It doesn’t require you to sign up, or download, or send a message with no reply features.  It allows you to simply do what it says you can — send a message to any mobile device from your PC and easily carry out a two-way texting conversation with just about anyone.

Sincerely,

Jonathan Hess

cherple.com

http://www.facebook.com/pages/San-Diego-CA/Cherple/54280439385

Parent Tested Parent Approved, that’s what PTPA stands for. Its mission is to find and promote outstanding products in the marketplace that “enrich” families by providing simple solutions for day-to-day living. It is also the same organization that recently awarded Cherple the coveted PTPA Media Inc.’s Seal of Approval for excellence in family products.

Cherple™ was among many entries from across North America competing to win the PTPA Media Seal of Approval for the Holiday 2009 campaign. To be awarded a PTPA Seal of Approval, Cherple and other winners had to exemplify and offer value, functionality, quality, and appeal. After being tested by savvy reviewers and professionals, Cherple was chosen based on merit and consumer experience – not on commercial considerations.

Cherple’s ease of use and effective SMS platform is a unique service for on-the-go families that need to stay connected, and was favorably reviewed as a truly family benefiting technology.

Cherple’s unique two-way text communication application connects online computers and cellular devices via SMS text messages. Cherple works on any U.S. cell phone from any Internet-connected computer in the world to provide instant, two-way communication without the need for a cell phone data plan, registration, or downloads of any cell phone software.

Links:
http://www.ptpamedia.com/winner_large.php?id=726&category=Websites,Websites,Electronics
cherple.com
http://www.facebook.com/pages/San-Diego-CA/Cherple/54280439385

The impact of mobile communication throughout the world has been huge, even in less-developed countries where basic survival needs triumph the need for any kind technical innovation, mobile communication has found its way into the lives of everyday people and, as a result, texting and other forms of SMS (Short Message Services) have become familiar and widely used, offering advantages over traditional voice services, including reduced cost and the ability to send messages to large numbers of people in a short amount of time.

While this type of mobile technology was originally designed to support and enhance the Western way of doing business, and still very much does, its transformative impact has had the most dramatic ramifications within some of the most underserved societies. The vast majority of mobile phone subscribers today live in the developing world. Africa, with East Africa at the forefront, is currently the fastest-growing mobile phone market in the world. As the price of a capable mobile phone falls below $20 US in many of these markets, the mobile phone has become many people’s single technology purchase.

The reduction in the price of handsets has allowed a dramatic increase in the number of individuals relying on this technology to do their jobs. In some remote African villages, day labor is organized via text message, and thanks to SMS services like FrontlineSMS, important grassroots non-governmental organizations can communicate safely and barrier-free using SMS.

As a true pioneer in mobile social media and communication, Cherple has taken SMS out of its comfortable cell-to-cell method and has introduced the personal computer into the mix. Just like the way standard texting is offering the most cost-effective means of communication in developing societies, a lot of good can be accomplished through Cherple’s free-to-PC-user SMS service.

Links:

http://online.wsj.com/article/SB10001424052748703790404574473612220288046.html

http://www.txteagle.com

http://www.frontlinesms.com

If you’ve ever wondered if social media marketing works, or if it is even worthwhile, take a look at what U.S.-based j. simms agency did with Cherple’s social media campaign in Poland. Using a native Polish speaker who is bilingual in English and understands the basics of marketing to populations in both countries, j. simms literally invaded the Polish social media sphere.

In case you don’t know yet, and chances are you don’t, Nasza – Klasa, not Facebook or Myspace, is the most widely used social media website in Poland. Using sites like Nasza – Klasa and a little bit of Facebook, j. simms marketed Cherple to Poland in a way only the Polish could understand. In just one-month Polish use of Cherple increased over five times, making Poland the number two country behind the U.S. in terms of overall Cherple users. Cherple’s slick PC-to-Cell SMS technology is also gaining new users in Germany, Spain and France.

A recent story in the Wall Street Journal explained how that last August, at a Madonna concert in Warsaw, the lights were switched off briefly for extra effect, and suddenly one could see that almost everyone in the crowd of 80,000 held a mobile phone in their hand, trying to take a photo, a stark difference from 20 years ago, when people in Poland waited ages for a landline phone. Also recently, research firm Gartner listed Poland as one the new and upcoming “BRIC” countries — an acronym that refers to the fast growing economies of Brazil, Russia, India and China. This news paired with the overwhelming up take of Cherple’s social media campaign shows that, when positioned strategically, social media marketing does in fact work.

Cherple’s platform for two-way communication between computers and mobile phones currently interacts only with mobile phones in the U.S. However, due to the growing popularity of the service among users from other countries, creators of Cherple are looking to expand the application to foreign countries.

Links:

http://blogs.wsj.com/new-europe/2009/09/29/poland-gets-mobile-digital-television/

www.facebook.com/pages/Cherple-Poland/130611584288

news.cnet.com/8301-1001_3-10123067-92.html?tag=mncol

http://www.jsimmsagency.com

Cherple and Twitter, both members of the bird family, both powerful technologies, both integral components supporting the growing uses of SMS communication, are part of the same social media species, yet each have unique characteristics that make them different. Despite the differences, bird watchers the world over find both Cherple and Twitter to be useful.

Twitter provides an SMS platform for PC-to-PC communication so SMS postings, or tweets, can be viewed by “followers.” Cherple provides a PC-to-cell SMS platform that allows users to reach just about anyone carrying a U.S. mobile device and have a two-way texting conversation from almost anywhere and at almost anytime.

Cherping and tweeting, two sounds one might hear from the two, two words that describe what’s being done when using them, both have user-friendly websites where people, businesses, and even organizations, can freely navigate to, use, and subsequently gain some kind of really cool benefit. Both provide unique and effective ways to communicate.

Cherple not only benefits users by allowing them the convenience of PC to mobile communication, but also gives content managers, businesses and the like, an opportunity to blast info straight to custumers carrying their mobile devices (these devices need not be smart phones).

There’s no questioning the unique uses for a website like Twitter, over 50 million users can’t be wrong, but despite its popularity, Twitter has yet to generate a trickle of revenue. Some have placed a value on Twitter of about $1 billion, but if the business model can’t support the price tag, then why the big buzz around Twitter. Well, it’s the users who benefit and who’ve made Twitter a social media powerhouse.

Cherple also seems to be a selfless bird by allowing users to gain the benefits and reap the wireless rewards.  From the PC-end Cherple is free, standard text messaging rates apply to mobile devices but, nonetheless, both Cherple and Twitter are birds everyone can benefit from, not just your typical bird watchers.

LINKS:

http://blogs.wsj.com/deals/2009/09/28/meet-twitters-newest-investor-insight-venture-partners/

twitter.com

cherple.com

http://www.facebook.com/pages/San-Diego-CA/Cherple/54280439385